More than just a sporting event, the BE THE BEST Marathon is a driver of local development.
Through each edition, the NGO BE THE BEST mobilizes resources, creates opportunities, and strengthens social bonds within the communities it serves.
Here’s how a simple race becomes a sustainable lever for local progress.
Direct Economic Impact for Local Stakeholders
The organization of the marathon generates significant economic activity in the host city and its surroundings.
Key figures (2025 edition):
- Over 8,000 runners, including 20% from abroad
- Approximately 250 million FCFA injected into the local economy
- More than 150 hotels and guesthouses booked
- Hundreds of local service providers engaged: caterers, tailors, printers, technicians, artisans…
“The marathon is a breath of fresh air for small businesses. We can clearly see the difference in our sales.”
— Kiosk owner in Cotonou
A Boost in Temporary Employment and Structured Volunteering
At every edition, the BE THE BEST Marathon creates temporary jobs for young people, students, and professionals in the events sector.
It also mobilizes over 600 volunteers trained in reception, orientation, security, and logistics. This engagement promotes:
- The acquisition of organizational and interpersonal skills
- The development of civic spirit
- Greater involvement of young people in high-impact projects
Direct Funding for Local Social Projects
The BE THE BEST Marathon is a major source of funding for the NGO’s social initiatives in education, health, and the environment.
Thanks to funds raised during the 2025 edition, the NGO was able to:
- Build 2 sanitation blocks in rural schools
- Distribute 1,000 school kits to underprivileged children
- Finance health education workshops in 5 municipalities
- Install 3 potable water access points in vulnerable areas
Every kilometer run directly contributes to improving the living conditions of local communities.
Promoting the Territory and Its Image
The marathon showcases the cultural, historical, and human wealth of the region. The course passes through symbolic landmarks such as:
- The Door of No Return in Ouidah
- The Marina Boulevard
- The University of Abomey-Calavi
- The lively markets and neighborhoods of Cotonou
This exposure attracts tourists, investors, and media attention, enhancing the region’s visibility far beyond its borders.
Raising Awareness on Citizenship and the Environment
The event also provides a platform for awareness campaigns on:
- Environment (zero plastic, recycling, reforestation)
- Health (diabetes, HIV, nutrition, physical activity)
- Citizenship (volunteering, social inclusion)
The Marathon Village becomes a space for dialogue, learning, and awareness, particularly for young people and families.
In Summary
The BE THE BEST Marathon contributes to local development in a concrete, sustainable, and inclusive way.
It generates economic value, funds social initiatives, trains engaged citizens, and promotes the territory.
It’s an event where every stride matters—not only for the runner, but for an entire community.